Volkswagen
Vroom vroom will soon be history in the living room.
When kids are playing with toy cars, they imitate the sounds. This goes together with lots of noise. Slowly driving their parents – who are more home than ever – mad. Luckily that’s about to change with the new fully electric cars from Volkswagen.
With this electric campaign we launched the ID.3: the first fully electric model of Volkswagen. We thought a future icon needs a future proof toy version. So, that’s exactly what we did. We made a future proof electric driving toy car made of recycled cardboard called the ID.3tje (little ID.3 in Dutch).
The toy car that was starring in this film was not just any toy car. It was a specially developed toy car version of the ID.3. On TV and through Volkswagens social channels we called on enthusiasts to pick up this ‘make your own’ toy car. Together with their parents, kids could turn the building kit into a driving “ID.3tje”. After they took a look in the Volkswagen showroom of course.
Concept created with Sharon de Graaf | Agency: dentsuACHTUNG! | Client: Volkswagen | Production Company: LIEF | Directed by Adi Halfin | DOP Roman Linetsky | Edited by Russel Icke | Grading by Joppo (de Grot) | Music by Pedro Botsaris (Antfood)