A magical moment for all boys and girls.

For Volkswagen's EURO 2020 sponsor campaign we made a film about the rivalry (and love) between a brother and sister. A campaign to invite all boys and girls in the Netherlands to become the official ball boy or ball girl during an European Championship match of Holland in a fully packed Johan Cruyff Arena.

During the campaign parents and their children could pick up their ball at a local Volkswagen showroom and were asked to make a video in which they had to show why they were the perfect boy/girl for the job. Out of the almost 1000 videos that were sent in three winners were selected.