The future of personalized content

48% of Gen-Z struggle to express their feelings to loved ones, so Milka, the tender chocolate brand, decided to help. Inspired by the Dutch proverb, “If you can’t say it, sing it,” we partnered up with Snelle, a Dutch rapper with over 100 million streams, to create a groundbreaking campaign.

Buyers of Milka bars could scan a QR code to submit a personal message, which we transformed into a unique Snelle song using three A.I. engines that replicated his songwriting, style, and performance—an industry first.

The campaign’s success earned an ADCN nomination in the digital category and showcased what the future of personalised content could look like.